週次 |
日期 |
單元主題 |
Week 1 |
|
Ch 1 Why do we need Technological Innovation & manage it strategically? |
Week 2 |
|
Ch 2 The sources of innovation
-5 habits of innovation |
Week 3 |
|
Ch 3 How do various technologies evolve? S-curve & PLC
|
Week 4 |
|
Ch 4 Battles of industry standards |
Week 5 |
|
Ch 5 Timing of new product entry
|
Week 6 |
|
Ch 6 Strategic positioning & business model innovation |
Week 7 |
|
Class off |
Week 8 |
|
Ch 8 Do it alone or with your friends: Collaboration strategy |
Week 9 |
|
Ch 9 How much can you capture the value of your new product: The regime of appropriability
-Teece’s PFI framework
-Value Net |
Week 10 |
|
Mid-term Exam: cover all lectures and HBS cases before the exam |
Week 11 |
|
Ch 13 Crafting a deployment strategy for your new products
-Frugal (Jugaad) innovation |
Week 12 |
|
Ch 7 How to choose innovation projects?
-Real option view of technology investment |
Week 13 |
|
Ch 10 How to organizing for innovation?
Film #2: Inside The Mind of Google |
Week 14 |
|
Ch 11 Managing the new product development process
-Learning from failures |
Week 15 |
|
Movie: Flash of Genius |
Week 16 |
|
Ch 12 Managing the NPD team
Film #3: Planned Obsolescence |
Week 17 |
|
Term project presentation
|
Week 18 |
|
Final Exam: cover all lectures and HBS cases after the mid-term exam |